How we pick the designs we show
What an editor's pick is, the five things we look for, what each badge means and what we never do.
What a pick is
Inside our guides you will find boxes marked with a badge such as Editor's Pick or Best for Bakeries. Each one is a ready-made design from our partner print shop that an editor chose for that page, with the reasons it was chosen and who it suits.
Picks are about the design: layout, type, colour and how easy it is to personalize. We do not test physical products, so we never show star ratings or scores.
What we look for
- Readable where it is used. A business card's name and number must read at arm's length; an invitation's date and place at a glance.
- Print-ready. Backgrounds run into the bleed, text stays inside the safe zone, and small text is large enough to print sharp.
- Easy to make your own. The text fields, photo slots and colours that matter can be changed without design software.
- Fits the job. The style suits the trade or the occasion, and the layout leaves room for what people really need to write.
- Part of a set. We prefer designs with matching pieces (RSVP cards, labels, flyers), so everything you print looks like one brand.
What the badges mean
- Editor's Pick: our first choice on that page.
- Best for (a trade or occasion): the strongest fit for that use, such as Best for Bakeries.
- Best Minimal, Best Classic, Best Modern, Best Floral, Best Photo Design: the best example of that style on the page.
- Most Versatile: works across many businesses or events with small changes.
- Best Budget-Friendly Look: a design that looks premium on standard paper and a single side.
What we never do
- Accept payment to include a design or to give it a badge.
- Show ratings, scores or reviews we did not earn by testing.
- Hide that a link goes to a shop: every shop link is marked and opens the partner's editor.
How we are paid
When you order a design through our links we may earn a commission from the partner shop, at no extra cost to you. Prices are set by the shop and shown there. Read the full affiliate disclosure and our editorial process.
